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Niche market research : case study: Film photography industry in Vietnam
(2021)
As a film photographer, the author has experienced dynamic changes within the film photography community and also the market. The Vietnamese film photography market in recent year has seen dramatic changes, however, a ...
Global marketing research for an innovative wellness company : Case Zenestar
(2020)
The wellness industry is witnessing rapid growth and its customers are constantly looking for new products and services to improve their physical and mental health. Finnish saunas are well-known around the world along with ...
Analysis of key factors for increasing market share : case company: EasyTransfer
(2021)
Third-party payments have become popular in China as technology advances, and they are impacting how people pay. There is also the reality that the economy of China is quickly expanding, and an increasing number of Chinese ...
Market research : market research of selected European countries and creating market entry strategies
(2021)
Playing is a basic human right and toys are among the first objects babies are touching. The toy industry faces ongoing changes and trends like any other field. Nowadays, consumers think more about the toy origin, materials ...
International digital marketing strategy : IFBB Nordic Academy
(2023)
The new digital marketing environment has increased brands’ competition on consumers’ attention, requiring different strategical approaches to marketing informed by data. Huge amounts of brand messages are daily ignored ...
Local marketing plan : case Fresh!Burger
(2023)
The goals of the research was to achieve a practical, local in-store marketing plan for a fast food restaurant Fresh!Burger, owned by the company Kärkkäinen Oy. The company didn’t have a previous in-depth marketing plan ...
Study of consumer behavior : case of Glostars : how a company can benefit from consumer research
(2021)
The objective of the study was to conduct consumer research among users of the case company. Research aims to identify what influence consumer behaviour has on marketing activities and how to use the consumer research to ...
Entering the Finnish car market : case: VinFast electric cars
(2022)
Electric vehicles are a technology that will replace traditional internal combustion engine vehicles. It reduces the amount of carbon dioxide released into the atmosphere. BEV batteries are one of the batteries that vehicle ...
Relevance of local market intelligence to Oatly's Advertising for Mexican consumers
(2021)
In today’s globalized world, standardized advertising campaigns have become increasingly common. Consequently, many global campaigns lack important components of the receiving culture, thus inflicting in less effective ...
Entering the Finnish food and beverage market : case company Phuc Long Coffee & Tea
(2022)
The Phuc Long Coffee & Tea brand is well-known throughout Asia, and it has gained iconic status in Vietnam. They are constantly pursuing expansion of their product ranges and brand names into international markets. The ...







